How Businesses Should Adapt to Change

Response to change is the key. The Darwinian concept,’ adapt or die’, applies to corporate as well as biological life. Business, of course, must respond to change if it is to survive. The response may be the development of new business or new business combinations, new organisation or new organisational structures, new products, new channels of distribution, mergers the acquisitions and the like. If the world of printing technology calls for a change in large format photo printing process for instance, then the management must conform or abide by these changes in order to remain competitive.

Once a corporation has responded to change it often finds its identity seriously altered. Deregulation in both banking and the airline industries for example have made many old geographical-oriented identities obsolete. Many companies have found it necessary to communicate a new identity to the public in order to free them from old restrictions.

The transmission of the identity message is also subject to external pressures, among them; competitive forces, distribution requirements, media requirements, economic pressures, corporate requirements, regulatory requirements and many others.

Often the result of such pressures is the homogenisation of products and services; they achieve parity with one another and all seem alike to the public. Another result may be confusion, or lack of clarity, in the image. Or perhaps the image is simply no longer accurate. When the projected identity change or goes our focus it results in an inaccurate or blurred image in the public mind. It is then necessary to correct the identity system so it will again have the proper influence in the image. Or, it may be a signal to re-examine the company’s marketing strategy to see if it is still the right one.

Research and analysis play a pivotal part in this reassessment. It not only helps evaluate the existing image, but also directs changes in strategy, guides the development of a new strategic identity programme, and monitors its effectiveness.

The result of this research, analysis, and refocusing is a corporate identity programme which truly reflects the current nature and direction of the company – a design system which fuses corporate identity and public perceptions – a new branded package copious enough to certain and position the entire corporation. It can then be used to communicate to all of the company’s public – both in the business community, and in the market-place.

Advantages and Reasons for Using Coaching in Business

No matter what type of business you are in, either manufacturing, service-oriented or sales, you have to competitive. With the numerous companies in the market, it is difficult for a firm to attract the attention of customers, to boost sales and to stay competitive.

Majority of them look for ways to become competitive, to stay attractive and to stay in business.

Coaching is one method used by organizations, firms and individuals to seek guidance on how to become competitive, to ask assistance in developing ways of improving industrial productivity and personality development. It is needed to help a person cope up with individual differences in life.

Many business enterprises and organizations consider coaching as a way of drafting business strategies, both for short-term and long-term use, and the understand the basics of business operations.

Despite the significance of coaching to businesses, organizations and individuals, we must determine first what specific area that we want coaching because there are several types of coaching available.

Different types of coaching:

· Executive coaching

· Business coaching

· Organizational coaching

· Life coaching

· Skills coaching

Coaching is vital in planning for business growth. It outlines and prepares analysis, inquiry and resolution to finish tasks and improvise ways on how to achieve goals. It acknowledges the importance of team work in carrying out tasks and stresses on the significance of mutual understanding and cooperation among members of the team. To achieve better results, coaching must be done from the bottom of the organizational chart to the top-level.

Benefits of coaching:

· Fulfillment – with the achievements gained from coaching, you can be sure that you can successfully overcome challenges and problems

· Achievement – through effective coaching, one can expect the delivery of results, goals, strategies and plans.

· Joy – everyone is happy and fulfilled when they achieved their goals and plans in life.

· Keeps you on track of your goals

· Reduces stress level in workers

· Creates a conducive working environment for both workers and the management

· Boost industrial productivity

· Boost self-confidence and self-discovery in workers

· Helps the company and workers set better goals

· Paves the way for having a balanced life, both at home and at work

Reasons for getting the services of professional coaches:

· To deal with organizational politics

· To help management and workers handle work-related stress and to avoid burnout

· To boost team work

· To find ways of handling sensitive personnel issues

· To establish clear goals and action plans

· To formulate new ideas and creative thinking

· To boost career of workers

With coaching, employees can have improved work performance, greater job satisfaction and greater enthusiasm at work. When employees are happy and satisfied with their work, you can expect higher productivity and quality output. It can also minimize labor turnover and maximizes corporate profit.

Meanwhile, on the management side, coaching improved their communication, delegation, motivation, planning, monitoring and employee empowerment skills. With coaching, you can expect better relationship between workers and their supervisors.